‘Mud-musk and metal-tangs bleed on its edge’ – just a taster of the razor sharp imagery in today’s @26characters @IWM_Centenary from @MrCrosbay inspired by Hawaiian surfing legend Duke Kahanamoku.
— Lisa Andrews (@curiouswriterLA)

Samuel Crosby draws an unexpected and thought-provoking analogy between surfing and battle. A real eye-opener, discovering new things every day in this fantastic project.
— Ed Prichard (26 Writers board member)

I think it’s spot on. It’s just so evocative! And a perfect example of the design mantra that “the best design is when there is nothing more you can take away”.
— Simon Tapscott (Publisher Circus Journal)

I award 5 stars for adventurousness, buttock definition AND boxer selection. Well done.
—  Al Humphreys (Author of Microadventures and Grand Adventures)

Remember the Flash mob? Really interesting article by Samuel Crosby on Rockstar CMO who talks to the guy that started it all and looks at their relevance now in experiential marketing…
— Ian Truscott (Editor Rockstar CMO)

Sam has all the words. But crucially, he understands the business objective behind his words. I particularly appreciate Sam’s desire to understand and influence the bigger picture. In my opinion, he’s one to watch.
— Ben Harper (MD Watergate Bay and Another Place)

It was always a delightful experience wandering through ideas with his perspective. He pushed boundaries, he inspired, he conceptualised, visualised, and executed projects that I am deeply proud of working on with him.
— Lynsey Thornthwaite (Brand Communications Manager Another Place)

Stunning writing from @mrcrosbay. “Mud-musk and metal-tangs” so evocative
— Bridget (@words_and_page)

I shared my story on LinkedIn, these reactions are from colleagues and friends across the creative industries.