1. The best ideas aren’t easy. They’re simple.
  2. Surfing is for everybody.
  3. The Who, not The Beatles. (Really it’s Queen, but let’s not do this here?)
  4. We are real, breathing, emotional people – not resources, not blank slates.
  5. Board games are back. Clever mechanics, interesting decisions and real human contact.
  6. Perfectionism is only one tool in the box.
  7. If you are British and you eat the last biscuit on the plate, you are a psychopath.
  8. Working alone is never as sweet.
  9. Nothing is finished.
  10. ‘Nice’ work sucks.
  11. Target practice is the spice of life. Give me a ball and three tries to get it in that bucket, you’ll have me forever.
  12. Pizza, burrito, burger. That is the question.
  13. We were not designed to use screens. Fortunately, they won’t last.
  14. The Jurassic Park theme tune is the best arrangement of sounds known to man.
  15. I know two international languages: music and table football.
  16. Everyone has a story to tell. You included. Shall we do something about it?